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Kristina Schneider is an organizational learning and performance technologist, merging instructional and systems technology with knowledge, project and operations management. Currently, she is the Director of Operations at Aviation Strategies International (ASI), a small yet highly reputable Montreal-based aviation management consulting and training firm with an international network of associates and business clientele.

After completing a Master’s degree in Educational Technology, Kristina is now pursuing Doctoral studies in Business Administration at the Université de Sherbrooke, focusing on organizational strategies for knowledge management and transfer as well as professional communities of practice concurrently with her role at ASI.

Kristina’s first book, Edublogging: A Qualitative Study of Training and Development Bloggers, was published in March 2010 and has already been well received and recommended by the educational technology community. As a recognized expert in her field, Kristina was invited to join the team of contributors at Brandon Hall’s Workplace Learning Today where she will be a member and an active blogger.

She brings to the table over ten years of professional training and development expertise in the areas of instructional design and development for e-learning, blended learning and distance education, organizational learning and professional development strategies, social learning applications, performance technology, knowledge management and transfer, communities of practice and other collective expertise networks.

What does it mean to be a blogger in the field of training and development?

In this innovative research project, Kristina Schneider takes an in-depth look at five edubloggers from an insider’s perspective. Using a qualitative design methodology, Schneider paints a unique portrait, pitting bloggers against their readers, and uncovers the essence of presence, credibility and professional development in the blogosphere.

The result, based on cross-case analysis that took place over a four month period, identifies the key phenomena of motivation, writing style, community building and other general practices that define the professional who also happens to be a blogger. Finally a substantial set of questions emerge about the nature of blog content and readership.